“Working with Peter is like a shortcut to great style."
- J.D., Boston, MA

What if you could look and feel amazing, WITHOUT having to read the latest fashion magazine, spend hours in cramped dressing rooms, or own a ton of clothes?

Photo via Esquire

Hi, I'm Peter Nguyen

I’ve spent the last 15 years in New York City helping men with their style. 

First as a high-end menswear designer.(You might have seen my designs on men like Ryan Gosling, Kevin Hart, and Kanye West.) 

And now I work as a Private Personal Stylist in NYC.   

My clients are all successful in their own right.   

From first time entrepreneurs, to young professionals working their way up to corporate ladder, to seasoned CEOs.  

And despite their different backgrounds, ages, and industries, they’ve all shared one thought in common:

“I feel like my style right now doesn’t reflect who I am.”

I know what it’s like to look in the mirror and not like what you see.     

In fact, I went through the same feelings right before my wedding.     

Leaving a decade long career designing high-menswear to start my own styling business was a huge stressful decision. I’m sure you know what it takes to build a successful career.  

My hard work helped me land some amazing clients at companies like Google and The New York Times.   

It’s got me featured in places like Esquire Magazine and The Huffington Post.

Yet those long nights with food delivery took a toll on me: I gained 40lbs.     

After seeing a photo of myself giving a talk on style, I realized one thing: I didn’t want to start this new phase in my life like this.   

So I hired an expert world-class trainer to guide me on training and nutrition. The result? I’ve never looked this good in my entire life.

Before
After (Check out that jawline!)

Maybe you feel like I did…     

Successful, talented, driven on the inside.   

Yet when you look in the mirror, that person staring back at you feels like a stranger. Someone that looks unmotivated, unsuccessful, forgettable. Someone that’s the complete opposite of who you really are.  

But it doesn’t have to stay this way…

Here's the truth about looking good

At The Essential Man, I specialize in one thing: Helping men look and feel amazing through their style.     

And after spending almost 2 decades in men’s fashion, I’ve learned a few things:

"Looking good" is a skill

Nobody is born with great style. There’s no such thing as a “natural”.

Dressing well and looking great is a skill, just like cooking or playing the guitar.   

And like all skills, it can be improved!   

You know what else I learned? 

Your body type doesn't matter as much as you think

I’ve worked with men of all heights and body types.    

Whether you’re short and stocky, or a 6 foot 8-inch superstar athlete, great style has less to do with your genetics, and more to do with picking the right clothes that flatters your frame.

Here's another truth that makes some uncomfortable...

We judge people by the way they look

Even people that say “looks shouldn’t matter, people should like me for who I am!” want to date someone attractive!    

Ask yourself: Why do you get dressed a certain way for work?     

Because you know if you came into the office for a pitch in sweatpants and a beat-up college t-shirt, you’d probably get fired

How we look symbolize our choices in life. In a snapshot, it tells people who we are and what’s going on in our heads.  

When you dress with authority, people at work will treat you like a boss.      

When you look sharp on a date, it signals to the person sitting across from you that this is a man who has his life together. (And that’s really really attractive!)      

The great thing is, you can control how people perceive you by improving your style choices.    

And today, I want to help you make those choices…

 

Introducing...

The Essential Man
Private Styling

The exclusive 1-on-1 Personal Styling Service for Successful Men in NYC

This Private Styling Service helps professional men build the perfect wardrobe to make them look good and feel confident. 

Even if you’re busy, have a “weird body type”, or don’t know the first thing about clothes, you can improve how you look.  

While every client’s needs are unique, my approach to style is systematic.   

I’ve dedicated the past 4 years to helping my private clients see and experience a new way of living life – in absolute style.  

Let me show you what I mean…

For first time clients in New York City

I'll be your guide through your 4-phase style transformation

Phase 1: Body type & lifestyle analysis

We'll start with a deep dive into your body type and lifestyle. I'll quiz you about your lifestyle and taste using a proprietary questionnaire I've developed over the last 5-years. Using what I learn about your job, to your go-to cocktail, even to what's on constant rotation in your Spotify, you'll get your very own “Essential Style Report.”

In it, you'll discover how clothes should actually fit your body type, along with the exact styles, colors, and fabrics that work best for you.

Phase 2: Style Development & Wardrobe Shopping

From the analysis in Phase 1, I'll assemble a new style, wardrobe, and shopping gameplan for us.

The most important part about your new wardrobe is that it not only makes sense for your lifestyle but also still feels like you. (Just a cooler, sharper, much better-looking version. 😉)

I'll identify brands and shops that fit with your new style and body type. You'll know exactly where to shop if you need to pop in for something on your own.

Before our scheduled 1-on-1 shopping session, I'll do some pre-work, setting aside items for your new wardrobe in a private dressing room at each store. With everything ready to go, all you have to do is show up and try on your new looks!

Phase 3: Personalized Grooming Routine (and more)

We'll fine-tune things with the help of a few Masters from my Personal Style Council.

Guys like my personal barber (and go-to for men like Jake Gyllenhaal and Anthony Kiedis). We'll cut and consult you on what the best hairstyle and grooming routine is for your age and face shape.

Other Masters in my Rolodex we can tap into include luxury watch dealers, cologne specialists, and in-house tailors. Think of me as your Personal Style Concierge — anything you're looking to upgrade, I got a guy for that.

Phase 4: Outfit Ideas (& Ongoing Style Support)

I'll show you how to put it all together in our last phase.

We'll discuss situations you often find yourself in - from office work to client meetings, to date nights. I'll create outfits for you using exact pieces that we picked up together and compile them in a digital "Outfit Book" you can access anywhere, anytime. You'll never need to figure out what to wear.

And of course, you have access to me for the season via e-mail and Whatsapp. Whether you're looking for a new jacket for spring, or need help packing for a family vacation, I promise to respond with an answer within 24-hours.

Styling Experience Highlights

Customized shopping experience I’ll guide you through a tour of the best men’s shops New York has to offer, established and hidden.

From private suit fittings, shopping for classic hats at NYC world’s oldest hat shop, to creating your own 1 of a kind cologne that will be your signature scent for life.

• Complimentary accommodations Including transportation to and from shops and your residence, drinks, snacks, and a Bourdain worthy meal at one of my personal favorite spots to celebrate.

• In-house closet edit, organization, and donation drop-off Curious what we’re going to do with your old clothes? After our shopping trip, I’ll swing by your place and sort out items we can keep and incorporate into your new wardrobe. The rest I’ll happily bag up and drop off at a donation center for you for a tax write off. For designer goods, I’m happy to send them to a handful of my favorite consignment shops so you can get some weekend spending money!

I don't just want you to look amazing...

I want you to have an amazing life.   

I believe that when you look good, you feel good, and when you feel good, good things happen to you.   

Imagine…  

  • Having an endless supply of clients who want to hire you, because when they see you they instantly think “success”.
  • Never thinking “I don’t know what to wear” to an important event ever again. Instead, effortlessly throwing together a look in seconds
  • Showing up to a first date with a ridiculous amount of confidence because you KNOW you look good (and getting the compliments to prove it)  

I know these are some bold statements.

But these aren’t just any examples I’ve pulled from thin air, they amazing stories that my past styling clients have sent me after our time together.

What clients are saying

Lekan N, Software Engineer, NYC

“Working with you completely upped my style. I felt that I dressed well before but I get so many compliments and people look at me a lot different based off of what I wear now. I feel like I dress my age now and am able to put my own twists to it.”

Jeremy K, 33, Product Manager, Brooklyn

"After vaguely describing the style I was interested in developing for myself, Peter refined that into a real vision. He helped me find the right clothes and make better style decisions that matched what I had in my head. I'm so much happier with my look now, thanks to Peter."

Bill W, CEO, Nova Scotia

“If you’re ready to [look better], this is probably THE way to do it. If you want to level up, this is probably THE FASTEST way to do it...and enjoyable actually. Working with Peter has been super fun.”

Primoz B, Entrepreneur, Slovenia

"Peter helped me get started with building a new wardrobe that would fit my [athletic] body shape. Dressing better allows me to look more professional at the events and meet ups, it also allows me to FEEL better on a day to day basis."

Zack S, Lawyer, Bangkok, Thailand

"Having someone to take out the guess work out of creating a personal style was extremely helpful and frees up a ton of mental energy and worry about 'looking the part'. I feel so much more confident. [After working with Peter] I began dating seriously again, got engaged, and am now married! So there's that! My wife's only known post-Peter Zack!"

David L, Real Estate, Indianapolis, IN

“It’s so easy to get Peter’s expert opinion on what looks good on me than it is to spend time searching myself, especially if I’m in a pinch for time. That’s one thing I love about being a client!”

Drew S, Serial Entrepreneur, NYC

“Biggest success has been a look that defines my brand and gives me confidence. I speak at a lot of marketing conferences, and at the first one donning Peter's look there were about five Instagram posts from members of the audience complementing my look. Exactly what I wanted in order to position myself as a premium consultant.”

Charles, Entrepreneur, Atlanta, GA

"[Since working with Peter] I'm becoming more strategic about my shopping rather than looking around and hoping to buy something."

Tam P, Talent Scout, Toronto, Canada

“Before I felt slightly embarrassed to walk around. Now I don’t think about my clothes that much at all. I feel much more confident going out and less stressed. My good friends have told me I seem to always have the perfect outfit for every occasion.”

J, Entertainment Industry, NYC

"[Working with Peter] is always fun and informative. His insight have been a game changer for me. I wanted to look good all the time, and now I have all the tools to accomplish that."

Frequenly Asked Questions

No! I have several options if you don’t live in New York City.

I have a package for clients that can travel to New York City and are interested in working with me in-person. You can learn more about that package here.

If you aren’t able to fly to New York City, I do Virtual Styling Online. You can learn more about that by clicking here.

Maybe!

There’s a reason you must apply to become a client and cannot simply book and pay for my services: It’s important that my clients truly want help in changing their style for themselves. 

Girlfriends and Wives often come to me with the best intentions in hiring me for their partner, but you have to see it from their point of view. Imagine your Husband gifting you a “surprise Personal Trainer and Nutritionist” so you can get into shape. Now imagine you have no desire in getting in shape right now. Doesn’t feel too great, right? 

Past clients who were gifted my services all had something in common: they were all men who had a strong, honest desire to up their style themselves. Their partners didn’t surprise them with the idea, rather, they were simply helping them find a great stylist for something they already wanted. 

Believe me, I would love your money. And I’m worth every penny! But even with my decades of expertise, I cannot make someone look good who has no desire to change. 

So my recommendation to all those looking to gift my services: please ask your gift receiver if this is something they would be interested in. 

If they say yes, awesome! Have him apply here. 

If they say no, don’t be offended. They’ve saved you money and future frustration. Use the money to book a nice vacation together. I highly recommend Tulum.

No. The cost of clothes are separate.

However, transportation around NYC while we shop, coffee, meals, and consultations with my barber (including the cut), skincare and scent specialist, etc are all complimentary.

It depends. Every clients wardrobe needs are different. 

After 15-years shopping for a living, I’ve refined the ability to build amazing wardrobes with a variety of budgets.

I don’t create wardrobes that are filled with expensive designer clothes for the sake of making It feel luxurious. I shop for my clients the way that I shop — with a mixture of brands and price points.

If you’re looking to finally get that dream leather jacket, great! We’ll go all out on that! Don’t care about fancy white t-shirts? No problem, we’ll swing by Uniqlo and get $10 Supima tees (which are what I wear, btw!)

One thing I remind my clients is to consider the cost they’ve paid over the years picking the wrong clothes. 

How much have you spent on clothes that don’t look good on you? 

How much have you wasted on clothes that stay hanging in your closet because you’re not sure what to wear with it?

What about the opportunities you’ve lost because you decided not to go to that event or date because you had “nothing nice to wear”? 

All my clients leave with an understanding that building the right wardrobe that you love wearing, one that makes you look and feel amazing, is a worthwhile investment. 

If you want a more specific number for your wardrobe, book a call and I can give you a better estimate based on your needs!

Like your fitness journey, the best time to improve your style was yesterday. 

The second best time to start is now. So I recommend you don’t wait.   

As someone who’s lost 75lbs and has worked with clients that have dropped as much as 198lbs, I’ve seen how motivating improving your personal style can be.   

There’s no better feeling than slipping into a size you never thought you could ever fit into, or getting compliments from your friends, family, and strangers! 

I’ve worked with a handful of clients that have achieved amazing body transformations, and have developed specific strategies to help you celebrate hitting your fitness milestones with your wardrobe.

My past clients include a 24-year old tech programmer, a digital nomad who’s traveling the world with his 2 kids, a New York Times reporter, and a first time Dad running his own online business at home.

My service and the wardrobes I build are NOT one-size-fits-all.

They’re customized for you based on a variety of factors I take into account; everything from your job, your age, the city you live in, hobbies you have, where you like to vacation, even the music you listen to.

Over the last five years, there have only been two clients that I had to turn down because very unique circumstances.

Many of my past clients have hired me after being unhappy with the results from subscription boxes (which was described by one client as “leftover” clothes from department stores.)

Style magazines and Youtube influencer’s free advice are often dictated by their ad buyers and sponsors. They also lack a systematic and customized approach to solve your unique challenges.

My service is geared towards busy men who are interested in getting the best results fast, not just free advice.

If this sounds like you, apply for a consultation call and we can discuss if this service makes sense for you. 

My Private Personal Styling Service
is right for you if...

You're open to expert guidance and opinions when it comes to finding your unique personal style, and want a real gameplan to create a wardrobe you love.

You're NOT a bargain shopper. While I can work with a variety of budgets, it's too time consuming to work with clients who are only interested in purchasing from sales, thrift stores, or auction sites.

You're ready and have time in your schedule to shop within the next month. If you're looking to schedule my styling services in the next 3-6 months, please apply then.

If that sounds like you, I can’t wait to help you discover your personal style, feel more confident, and look better than you’ve ever looked!

Ready to transform your style?
Here's what you need to do next

Click below and fill out the personal styling client application. 

It’ll help me get to know you a bit and understand your challenges. I’ll then reach back out to you directly with the next steps!

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