In-Person Private Styling Service
For clients based in the NYC metro area
March & April: Fully booked
Now booking Virtual Styling Clients for
May & June 2022
“Working with Peter is like a shortcut to great style”
– J.D., Boston, MA
What if you could look and feel amazing, WITHOUT having to read the latest fashion magazine, spend hours in cramped dressing rooms, or own a ton of clothes?
Hi, I’m Peter Nguyen
I’ve spent the last 17 years in New York City helping men with their style.
First as a high-end menswear designer. (You might have seen my designs on men like Ryan Gosling, Kevin Hart, and Kanye West.)
And now I work as a Private Personal Stylist in NYC.
My clients are all successful in their own right.
From first time entrepreneurs, to young professionals working their way up to corporate ladder, to seasoned CEOs.
And despite their different backgrounds, ages, and industries, they’ve all shared one thought in common:
“I feel like my style right now doesn’t reflect who I am.”
I know what it’s like to look in the mirror and not like what you see.
In fact, I went through the same feelings right before my wedding.
Leaving a decade long career designing high-menswear to start my own styling business was a huge stressful decision. I’m sure you know what it takes to build a successful career.
My hard work helped me land some amazing clients at companies like Google and The New York Times.
It’s got me featured in places like Esquire Magazine and The Huffington Post.
Yet those long nights with food delivery took a toll on me: I gained 40lbs.
After seeing a photo of myself giving a talk on style, I realized one thing: I didn’t want to start this new phase in my life like this.
So I hired an expert world-class trainer to guide me on training and nutrition. The result? I’ve never looked this good in my entire life.
After. Check out that jawline!
Maybe you feel like I did…
Successful, talented, driven on the inside.
Yet when you look in the mirror, that person staring back at you feels like a stranger. Someone that looks unmotivated, unsuccessful, forgettable. Someone that’s the complete opposite of who you really are.
But it doesn’t have to stay this way…
Here’s the truth about looking good
At The Essential Man, I specialize in one thing: Helping men look and feel amazing through their style.
And after spending almost 2 decades in men’s fashion, I’ve learned a few things:
“Looking good” is a skill
Nobody is born with great style. There’s no such thing as a “natural”.
Dressing well and looking great is a skill, just like cooking or playing the guitar.
And like all skills, it can be improved!
You know what else I learned?
Your body type doesn’t matter as much as you think
I’ve worked with men of all heights and body types.
Whether you’re short and stocky, or a 6 foot 8-inch superstar athlete, great style has less to do with your genetics.
Great style has more to do with picking the right clothes that flatters your frame.
Here’s another truth that makes some uncomfortable…
We judge people by the way they look
Ask yourself: Why do you get dressed a certain way for work?
Because you know if you came into the office for a pitch in sweatpants, you’d probably get fired.
How we look symbolize our choices in life. In a snapshot, it tells people who we are and what’s going on in our heads.
When you dress with authority, people at work will treat you like a boss.
When you look sharp on a date, it signals to the person sitting across from you that this is someone who has his life together. (And that’s really really attractive!)
The great thing is, you can control how people perceive you by improving your style choices.
And today, I want to help you make those choices…
In-Person Private Styling Service
My Private Styling Service is for ambitious men who’ve reach a new phase in their lives.
Whether it’s a new job, dropping 25lbs, or launching a new venture, they want their image to align with their new aspirations.
Through my 4-phase styling process, I help you develop a wardrobe and grooming routine that suits your age, body type, and lifestyle. You’ll get a customized wardrobe that makes looking good effortless.
Here’s what my clients have been saying about me
A stylist without before & after transformations is like a cookbook without pics – what’s the point!
Thankfully I got some for you.
Take a look at some of my client’s transformations and what they’ve had to say about working with me.
Lekan N, Software Engineer, NYC
“Working with you completely upped my style. I felt that I dressed well before but I get so many compliments and people look at me a lot different based off of what I wear now. I feel like I dress my age now and am able to put my own twists to it.”
Jeremy K, 33, Product Manager, Brooklyn
“After vaguely describing the style I was interested in developing for myself, Peter refined that into a real vision. He helped me find the right clothes and make better style decisions that matched what I had in my head. I’m so much happier with my look now, thanks to Peter.”
Bill W, CEO, Nova Scotia
“If you’re ready to [look better], this is probably THE way to do it. If you want to level up, this is probably THE FASTEST way to do it…and enjoyable actually. Working with Peter has been super fun.”
Primoz B, Entrepreneur, Slovenia
“Peter helped me get started with building a new wardrobe that would fit my [athletic] body shape. Dressing better allows me to look more professional at the events and meet ups, it also allows me to FEEL better on a day to day basis.”
Zack S, Lawyer, Bangkok, Thailand
“Having someone to take out the guess work out of creating a personal style was extremely helpful and frees up a ton of mental energy and worry about ‘looking the part’. I feel so much more confident. [After working with Peter] I began dating seriously again, got engaged, and am now married! So there’s that! My wife’s only known post-Peter Zack!”
David L, Real Estate, Indianapolis, IN
“It’s so easy to get Peter’s expert opinion on what looks good on me than it is to spend time searching myself, especially if I’m in a pinch for time. That’s one thing I love about being a client!”
How does my private styling service work?
I’ll be your guide through your 4-phase style transformation.
Here’s what you can expect working with me virtually.
Phase 1: The Style Analysis
We’ll start this phase with a deep dive into your lifestyle.
Everything from your job, your go-to cocktail, even to what’s on constant rotation in your Spotify, gives me clues to what your new style will be. The most important aspect of the new style is that it honestly reflects who you are.
Based on our deep dive, you’ll receive my Style Direction Report. This will be our game plan for your transformation! You’ll get a breakdown of your new style — from outfit examples, style inspiration, body type analysis, even haircut suggestions.
Phase 2: The Closet Edit
To get a deeper understanding of your old style, we’ll meet to do a closet edit at your place.
I’ll walk you through each item in your old wardrobe. We’ll sort through items that we can keep, what might need replacing, and what we can donate. I’ll have you try on garments to give you pointers on fit, your body type, and what colors work best for you. Through the edit, I’ll get a better idea of what gaps in your wardrobe.
At the end of our session, I’ll bag up any donation items and drop them off for you, clearing room for your brand new wardrobe!
Phase 3: The Wardrobe Rebuild
Once we’ve done our closet and Style Analysis, it’s time to shop!
I’ll schedule shopping sessions at some of the best men’s stores in NYC. You’ll learn the best brands, styles, and colors for your body type and lifestyle. You’re left with a perfectly curated capsule wardrobe that makes putting together great outfits easy.
Phase 4: Outfit Ideas (& Ongoing Style Support)
Worried about trying to remember everything during our time together? You don’t have to! Thanks to Your Personal Style Portal.
Private styling clients receive a personalized client portal you can access at any time. Your Personal Style Portal houses everything from brand and product recommendations, body-type and fit notes, and a personalized grooming routine.
The portal includes an outfit guide section featuring 10 pre-made outfits using your new wardrobe!
You’ll end our time together feeling confident in your ability to continue your style journey!
What’s included in The Personal Styling Service
One month of style support
I’ll also be on call for a month after our last session to handle any style needs that come up. Need a new jacket recommendation? No idea what to wear to an upcoming trip? Want some date night outfit ideas? I’ll be an email, text, or phone call away.
Complimentary professional photoshoot
Showcase your new rebrand on your website, refresh that boring Linkedin pic, get better matches on Hinge! For my in-person private clients, I offer a complimentary professional photo shoot so you can update all your important profiles.
Alteration fees covered
Sometimes your new clothes will need some fine tuning. All tailoring fees are covered for my Private Styling Clients.
Free transportation and meals
Every Uber ride, coffee break, and post shopping meal is covered. (Including tip!)
Haircut & Grooming
Complimentary haircut and grooming experience by Drake, Anthony Kiedis, and Jake Gyllenhaal’s barber.
Signature scent & Accessories
Put the finishing touches on your new style. I’ll tap into my network of experts to help you find the perfect cologne, the right travel bag, and the most flattering pair of glassese for your face shape.
Frequently Asked Questions
I’m _____ (short/tall/old/in my 20s/Asian/don’t work in tech.) Will this work for me?
Short answer is yes.
I’ve worked with many private clients over the years and thousands more through my online guides and courses.
My past clients include a 5’1″ powerlifter, 6’5″ N.Y. Times journalist, a Harvard professor, and a 29-year old single tech entrepreneur.
I’ve had clients that were Asian, white, black. Single. Married. Cis. Transgender. The styles and wardrobes I craft for my client are catered to them. There’s no one size fits all option.
All my clients had in common was that they were ready to make a change — mentally, financially, and time-wise.
The most important thing to me is that all those things are in line when a new client signs on. It’s the reason anyone interested in working with me must apply for a call. I want to make sure that we’re a great fit.
If you’re unsure about any of those right now, I recommend you take time to get those in line. I’m not going anywhere!
If you’re ready, apply for a call.
How is your styling service different from other options out there?
This is the only one that specializes in helping modern, professional men. Each style and wardrobe is unique and customized for my client’s body types, lifestyle, and job—no cookie cutter clothing boxes.
This is the only service run by someone with 15+ years of experience as a menswear designer and stylist. It’s why publications like Esquire, The Wall St. Journal, and Forbes turn to me for expert advice on men’s style.
This is the only styling service with a constant stream of client testimonials and transformation photos. See for yourself! And then ask yourself why other styling services don’t have any photos of their clients.
How much should I budget for my new wardrobe?
As a rule of thumb, I recommend budgeting at least $2,500. This will build a solid capsule wardrobe.
Of course, this can be lower or higher depending on a few factors — like what we can use from your current wardrobe or if you’re interested in splurging on some investment pieces.
Sometimes a client will tell me they finally want to pull the trigger on their dream leather jacket! We might spend $2,500 on that jacket alone!
My rule: I shop for my clients the way I shop for myself — a mixture of high and low brands. I won’t tell you to max out your budget at Gucci! (Even if you wanted to, this would be a bad idea style-wise.)
I’m a big believer in quality over quantity.
After almost 20 years of designing and shopping for a living, I’ve developed an ability to find great quality at almost any price point.
In short, $2,500 is a safe starting point.
How long does the whole process take?
From start to new wardrobe and style, 3-4 weeks on average.
After that, you have access to me for a 1-month of ongoing style support.
I'm in the process of losing weight and haven't reached my goal yet. Should I still work with you?
First, congrats on investing in your health. As someone that has lost a significant amount of weight, I know how challenging it can be.
In the past, I used to accept clients on a fitness journey. Now, I recommend waiting until you’ve reached your goal before hiring me.
The truth is, it’s very difficult to predict how your body will change when you’re losing weight.
Please read this post I wrote on how to stay stylish during a fitness journey. And use hiring me as your reward for hitting your fitness goal. I’ll be here to celebrate with you!
Can I gift this service to someone I care about?
Maybe. But I usuallly don’t recommend it.
Girlfriends, wives, partners often come to me with the best intentions in hiring me for their partner, but you have to consider why this might be a bad idea.
Imagine your partner gifting you a “surprise Personal Trainer and Nutritionist” so you can get into shape.
Now imagine you have no desire to rehaul your diet/exercise routine completely.
It doesn’t feel too great, right?
Past clients who were gifted my services all had something in common: they were all men who had a strong, honest desire to up their style themselves.
Their partners didn’t surprise them with the idea; rather, they were helping them find a great stylist for something they already wanted.
Believe me, I would love your money. (And I’m worth every penny!) But even with my decades of expertise, I cannot make someone look good who has no desire to change.
So my recommendation to all those looking to gift my services: please ask your gift receiver if this is something they would be interested in.
If they say yes, awesome! Have him apply here.
If they say no, don’t be offended. They’ve saved you money and future frustration. Use the money to book a nice vacation together. I highly recommend Tulum.
Drew S, Serial Entrepreneur, NYC
“Biggest success has been a look that defines my brand and gives me confidence. I speak at a lot of marketing conferences. The first one donning Peter’s look had five Instagram posts from members of the audience complimenting my look. Exactly what I wanted in order to position myself as a premium consultant.”
Charles N, Entrepreneur, Atlanta, GA
“[Since working with Peter] I’m becoming more strategic about my shopping rather than looking around and hoping to buy something.
Tam P, Talent Scout, Toronto, Canada
“Before I felt slightly embarrassed to walk around. Now I don’t think about my clothes that much at all. I feel much more confident going out and less stressed. My good friends have told me I seem to always have the perfect outfit for every occasion.”
J, Entertainment Industry, NYC
“[Working with Peter] is always fun and informative. His insight have been a game changer for me. I wanted to look good all the time, and now I have all the tools to accomplish that.”
My Personal Styling Service
is right for you if…
You’re based in the NYC metro area. If you’re outside of NYC, please apply for my virtual styling services. (U.S. residents only.)
You want expert guidance. You’re tired of trying to do this on your own. You want an expert to just tell you exactly what to do.
You’re not a bargain shopper. I’ve found the best results come from shopping what’s in stores now. Purchasing from sales, thrift stores, or auction sites are too unpredictable. I can work with a variety of budgets, but if you are constantly looking for “cheaper alternatives”, we won’t be a good fit.
Ready to transform your style?
Here’s what you need to do next
Price for my in-person styling service is $9,000 (Payment plans available)
I currently only take 2 in-person styling client a month, and am often booked months in advanced.
I’m currently booking in-person clients for May & June 2022.
Click below and fill out the personal styling client application.
It’ll help me get to know you a bit and understand your challenges. I’ll then reach back out to you directly with the next steps!