Currently completely booked for 2021. Now Pre-Booking for 2022

“Working with Peter is like a shortcut to great style”

– J.D., Boston, MA

What if you could look and feel amazing, WITHOUT having to read the latest fashion magazine, spend hours in cramped dressing rooms, or own a ton of clothes?

Hi, I’m Peter Nguyen

I’ve spent the last 15 years in New York City helping men with their style.

First as a high-end menswear designer. (You might have seen my designs on men like Ryan Gosling, Kevin Hart, and Kanye West.)

And now I work as a Private Personal Stylist in NYC.

My clients are all successful in their own right.

From first time entrepreneurs, to young professionals working their way up to corporate ladder, to seasoned CEOs.

And despite their different backgrounds, ages, and industries, they’ve all shared one thought in common:

“I feel like my style right now doesn’t reflect who I am.”

I know what it’s like to look in the mirror and not like what you see.

In fact, I went through the same feelings right before my wedding.

Leaving a decade long career designing high-menswear to start my own styling business was a huge stressful decision. I’m sure you know what it takes to build a successful career.

My hard work helped me land some amazing clients at companies like Google and The New York Times.

It’s got me featured in places like Esquire Magazine and The Huffington Post.

Yet those long nights with food delivery took a toll on me: I gained 40lbs.

After seeing a photo of myself giving a talk on style, I realized one thing: I didn’t want to start this new phase in my life like this.

So I hired an expert world-class trainer to guide me on training and nutrition. The result? I’ve never looked this good in my entire life.


After. Check out that jawline!

Maybe you feel like I did…     

Successful, talented, driven on the inside.  

Yet when you look in the mirror, that person staring back at you feels like a stranger. Someone that looks unmotivated, unsuccessful, forgettable. Someone that’s the complete opposite of who you really are.  

But it doesn’t have to stay this way…

Here’s the truth about looking good

At The Essential Man, I specialize in one thing: Helping men look and feel amazing through their style.

And after spending almost 2 decades in men’s fashion, I’ve learned a few things:

“Looking good” is a skill

Nobody is born with great style. There’s no such thing as a “natural”.

Dressing well and looking great is a skill, just like cooking or playing the guitar.

And like all skills, it can be improved!

You know what else I learned?

Your body type doesn’t matter as much as you think

I’ve worked with men of all heights and body types.

Whether you’re short and stocky, or a 6 foot 8-inch superstar athlete, great style has less to do with your genetics. 

Great style has more to do with picking the right clothes that flatters your frame.

Here’s another truth that makes some uncomfortable…

We judge people by the way they look

Ask yourself: Why do you get dressed a certain way for work?

Because you know if you came into the office for a pitch in sweatpants, you’d probably get fired.

How we look symbolize our choices in life. In a snapshot, it tells people who we are and what’s going on in our heads.

When you dress with authority, people at work will treat you like a boss.

When you look sharp on a date, it signals to the person sitting across from you that this is someone who has his life together. (And that’s really really attractive!)

The great thing is, you can control how people perceive you by improving your style choices.

And today, I want to help you make those choices…

The Essential Man Private Styling Service

This Private Styling Service helps professional men build the perfect wardrobe to make them look good and feel confident — no matter where they live.

Even if you’re busy, have a “weird body type”, or don’t know the first thing about clothes, you can improve how you look.

While every client’s needs are unique, my approach to style is systematic.

I’ve dedicated the past 5 years to helping my virtual clients transform their style and their lives.

Let me show you what I mean…

Here’s what my clients have been saying about me 

A stylist without before & after transformations is like a cookbook without pics – what’s the point!

Thankfully I got some for you.

Take a look at some of my client’s transformations and what they’ve had to say about working with me.

Lekan N, Software Engineer, NYC

“Working with you completely upped my style. I felt that I dressed well before but I get so many compliments and people look at me a lot different based off of what I wear now. I feel like I dress my age now and am able to put my own twists to it.”

Jeremy K, 33, Product Manager, Brooklyn

“After vaguely describing the style I was interested in developing for myself, Peter refined that into a real vision. He helped me find the right clothes and make better style decisions that matched what I had in my head. I’m so much happier with my look now, thanks to Peter.”

Bill W, CEO, Nova Scotia

“If you’re ready to [look better], this is probably THE way to do it. If you want to level up, this is probably THE FASTEST way to do it…and enjoyable actually. Working with Peter has been super fun.”

Primoz B, Entrepreneur, Slovenia

“Peter helped me get started with building a new wardrobe that would fit my [athletic] body shape. Dressing better allows me to look more professional at the events and meet ups, it also allows me to FEEL better on a day to day basis.”

Zack S, Lawyer, Bangkok, Thailand

“Having someone to take out the guess work out of creating a personal style was extremely helpful and frees up a ton of mental energy and worry about ‘looking the part’. I feel so much more confident. [After working with Peter] I began dating seriously again, got engaged, and am now married! So there’s that! My wife’s only known post-Peter Zack!”

David L, Real Estate, Indianapolis, IN

“It’s so easy to get Peter’s expert opinion on what looks good on me than it is to spend time searching myself, especially if I’m in a pinch for time. That’s one thing I love about being a client!”

How does private styling work?

I’ll be your guide through your 4-phase style transformation.

Here’s what you can expect as a private styling client!

Phase 1: Body type & style analysis

We’ll start with a deep dive into your body type and lifestyle. Everything from your job, your go-to cocktail, even to what’s on constant rotation in your Spotify gives me clues to what your new style will be.

I’ll deliver an “Essential Style Report” to you based on what I learn. In it, you’ll discover how clothes should fit your body type, along with the exact styles, colors, and fabrics that work best for you.

Phase 2: Style Development & Wardrobe Shopping

We’ll start this phase with a virtual closet edit. I’ll walk you through what you can keep, what you can toss, and what should be replaced.

From the analysis in Phase 1, I’ll assemble a new style, wardrobe, and shopping gameplan for us.

I’ll identify brands and shops that fit with your new style and body type. You’ll get a customized shopping list of stores near you and online, with specific items (and links where to buy them) so you know exactly what you need to get.

The most important part about your new wardrobe is that it makes sense for your lifestyle and still feels like you. (Just a cooler, sharper, much better-looking version. 😉)

Phase 3: Virtual Fitting

When your new clothes come in, we’ll jump on a call for a virtual fitting. I’ll help you decide what items you ordered fits and looks the best.

I’ll walk you through putting together key outfits using pieces from your new wardrobe and old. You’ll have a capsule wardrobe and a handful of go-to outfits you can start wearing immediately.

Phase 4: Outfit Ideas (& Ongoing Style Support)

In this final phase, I’ll guide you in putting together outfits so you’ll become “a natural.”

I’ll also be on call to handle any style needs that come up through the season — from first dates, company presentations, or trips. You won’t have to worry about what you should wear or pack, I’ll put together outfit ideas and packing lists for you.

Drew S, Serial Entrepreneur, NYC

“Biggest success has been a look that defines my brand and gives me confidence. I speak at a lot of marketing conferences. The first one donning Peter’s look had five Instagram posts from members of the audience complimenting my look. Exactly what I wanted in order to position myself as a premium consultant.”

Charles N, Entrepreneur, Atlanta, GA

“[Since working with Peter] I’m becoming more strategic about my shopping rather than looking around and hoping to buy something.

Tam P, Talent Scout, Toronto, Canada

“Before I felt slightly embarrassed to walk around. Now I don’t think about my clothes that much at all. I feel much more confident going out and less stressed. My good friends have told me I seem to always have the perfect outfit for every occasion.”

J, Entertainment Industry, NYC

“[Working with Peter] is always fun and informative. His insight have been a game changer for me. I wanted to look good all the time, and now I have all the tools to accomplish that.”

My Private Styling Service
is right for you if…

You have time in your schedule to shop within the next month. If you’re looking to schedule my styling services in the next 3-6 months, please apply then.

You want expert guidance. You’re tired of trying to do this on your own. You want an expert to just tell you exactly what to do.

You’re not a bargain shopper. I’ve found the best results come from shopping what’s in stores now. Purchasing from sales, thrift stores, or auction sites are too unpredictable. I can work with a variety of budgets, but if you are constantly looking for “cheaper alternatives”, we won’t be a good fit.

Ready to transform your style?
Here’s what you need to do next

I only take on 2 styling client a month.

Click below and fill out the personal styling client application.

It’ll help me get to know you a bit and understand your challenges. I’ll then reach back out to you directly with the next steps!